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You probably find it frustrating when you are watching TV shows online and one click on the play button opens a multitude of ads and pop-ups. Also, you might have noticed flashing links and banners spread across many web pages each promoting a different product. These are all part of the types of affiliate marketing that you will soon read about. With people spending more time online than offline, the most obvious way to build a customer base is to go digital. But marketing in the online world is not any easier than promoting your products in the real world. Apart from doing the promotions yourself on your webpage, some people team up with third parties to boost their online presence. This is how the story of affiliate marketing started.
The name says it. You get paid for every sale a customer makes through your reference. This usually means that you are promoting a company’s products on your website or blog by placing a text link or a banner. And if visitors on your site land on the company’s webpage through your link and they make a purchase, then you get paid. The probability of a successful conversion is high if the content on your site matches the company’s advertisement. However, on the downside, there are only a small percentage of referred users who actually end up buying something. So this may be a slow way of generating revenue for some.Pay per Click
In this model, you get paid for every click that lands the visitor on the merchant’s webpage usually through banners or text links, regardless of any purchase being made or not. Usually companies pay $0.05-$0.10 for every referral click. The disadvantage is that this type affiliate marketing is over saturation. The merchant may have placed a thousand banners on other websites too. So the chances of people clicking through your site are diminished. On the other hand, the merchant benefits greatly as he is getting free advertising through banners on your site whether the visitors click on them or not.Involved Affiliate Marketing
This is the most persuasive form of affiliate marketing which suits a few people. If you have a dedicated blog about any interest of your own and you have a large reader following as well, then this might work for you. Basically, you try the product first, then market it personally if you approve of it. You could do that in your blog or article or a video podcast, whichever mode you prefer.
Since your readers trust you, it is very likely that they will buy the product, especially if the product or service is related to your website content. You see, you already have a niche market. However, the responsibility that comes with such involvement is great. You have to uphold your readers’ trust too, so you only market selected products that pass your better judgment. These are just the basics affiliate marketing types though there are many. But they are all based on one of the three models described here. If you have a blog or a webpage with a respectable amount of traffic, then you could consider affiliate marketing as an extra source of income on the side.